LOS ANGELES, CA—Playing For Change (PFC)—the global movement that was created to connect the world through music by recording, filming, and distributing musical performances—is proud to announce its new sponsor, Audio-Technica, will supply microphones and headphones to all international PFC-related events. Additionally, the Playing For Change Band and the Playing For Change Foundation will receive donations of microphones and headphones as well as technical support from Audio-Technica.
Reflecting on their future relationship, Playing For Change CEO/Co-Founder Mark Johnson offers, “We have been using Audio-Technica headphones for years and are excited to have them join in on our ongoing mission of connecting the world through music. Much of what PFC does involves getting audio in the field—a task to which Audio-Technica microphones and headphones are well-suited. Audio-Technica also understands that music is about people, that it’s our global language and heritage, and it must be preserved and cherished. We look forward to a long-lasting relationship with Audio-Technica and together, show that great sound is everywhere.”
“Playing For Change represents the ways in which music unites us around the world,” adds Audio-Technica US President/CEO Phil Cajka. “We are proud to support their endeavors and we look forward to serving as an advocate for their efforts throughout the year.” That shared mission will result in Audio-Technica’s sustained presence in all PFC ventures as the organizations work together.
In addition to PFC Day events, PFC-affiliated concerts, and the Playing For Change Band directly benefitting from the Audio-Technica sponsorship, students from around the world who participate in any of the 15 Playing For Change Foundation music programs will also receive headphones, microphones, and Audio-Technica technical support.