Whitney Kroenke is proud to be the co-founder of the Playing For Change Movement. A longtime advocate and participant in the arts, Whitney holds a Bachelor of Speech in Theater from Northwestern University where she worked as a choreographer, dancer, and actress. Post-graduate credits include choreography for the off-Broadway musical "I Sing" and the London production of "Romeo & Juliet" directed by Daniel Kramer, which went on to tour war-ravaged Beiruit, Lebanon.
Upon returning to the United States, Whitney moved to Los Angeles to pursue a film career dedicated to the creation of forward thinking films that advocate positive social change. Shortly after meeting Mark Johnson, Whitney and Mark became partners in Playing For Change, and set off to discover music in the streets and in the hearts of musicians worldwide. Upon completion of the second Playing For Change film, "Playing For Change: Peace Through Music," the team decided to create the Playing For Change Foundation, which aims to aid musicians and their communities all across the globe. Whitney is thrilled to now be the Executive Director of the Foundation, as well as a consistent collaborator on all things PFC. She resides in Los Angeles with her four shockingly lovable dogs.
I've been involved with PFC since the very beginning. In August of 2001, a mutual friend put Mark and I in touch with each other, thinking that we had a lot in common. We met up in LA, Mark told me his idea for Playing For Change, and two months later we started filming and recording!!
Title: Executive Producer